Transcript (autogenerated):

[Music]

00:15

what we do today is go over different

00:18

topics on future-proofing and if you've been in business for any amount of time then you know that business is 

00:22

going to change no matter what you do

00:23

what you did 20 years ago those not

00:26

relevant particularly what you're going

00:27

to do today so the topics today are

00:29

going to be more of the technology side

00:30

who in here has been in  business or went into

00:32

business over 20 years been in business

00:34

okay so one maybe a couple, many years ago we gave their

00:38

talk about marketing you're probably

00:39

going to spend twenty years going to yell

00:41

at a champ you didn't you didn't work

00:43

for the elephant' person of them see

00:45

today they're going to say why this

00:47

print ad will give you this piece of

00:49

paper free so that's just a simple

00:51

example of how things are going to be

00:53

changed through digital states now us as

00:55

a company

01:01

so we visit old friends and ears women

01:05

all this right on alpha knees and where

01:07

did your web company our partnership

01:09

would get for our legs we work one web

01:11

sites web accessibility and different

01:14

digital marketing a lot of losses

01:16

education so today it's all about

01:17

education and we're looking to more so

01:20

relate to the industry than compare what

01:23

what business does next so in this

01:25

presentation some of it might not

01:26

directly apply to what you do really

01:28

that I've recently taken place and

01:29

you'll see in the next coming years so

01:31

these are some of the brands would work

01:33

with just to give you an idea we are not

01:36

a single man operation if I can get some

01:39

of my digi people to kind of raise their

01:41

hand

01:42

so we have about 30 employees we're not

01:45

going anywhere tomorrow so you need help

01:47

but you don't have somebody helping the

01:49

digital presence we're on hoppity's can

01:50

help you a lot of you if you have

01:52

businesses have somebody to talk to this

01:54

is just to educate you on that

01:55

conversation it provides you with more

01:57

insight to what things are going to be

01:59

coming down in the future and it again

02:01

is about helping each other as an

02:03

industry going forward I'm gonna bring

02:05

in Jaime how James a product development

02:07

specialty else build a platform that we

02:09

currently operate online we do not use

02:11

sites like WordPress everything we do is

02:13

on a platform or a moon afterwards that

02:16

development is one reason that when they

02:18

brought us in is because we develop

02:19

everything from future state and we also

02:21

different modules that relate not just

02:23

for one client but across the industry

02:24

so that being said y'all you jvi present

02:27

your liver

02:27

we don't clap we temper compliance

02:42

compliance

02:55

[Music]

03:00

[Applause]

03:06

so one of the things that we talk about

03:10

with a client is his account things have

03:13

changed last 25 years

03:15

so who here recognizes some of these

03:18

please brands across the screen a better

03:21

question so here's how to SEMA before

03:25

you probably can't get Azim those there

03:28

before reason why isn't it your way when

03:35

it games was originally incorporated

03:37

wasn't that apply to you a physical

03:39

place of business so like for beer have

03:43

to install a parking how to make sure

03:45

their bathrooms were accessible so doors

03:48

you know we're able dude in a wheelchair

03:50

pretty but nowadays waited because

03:53

commerce lets me change there's no more

03:56

light like John mentions there were 30

03:59

books there's no more life so don't lose

04:01

things like that so you know you or you

04:08

can you know go to a friggin work

04:10

business search me out finding products

04:15

things on the internet and then going to

04:17

the stores so way did that commerce

04:22

exchange is that since 1991 in it is put

04:26

in you know it was never kind of

04:28

conceptualized

04:30

websites needed to be a gated compliant

04:33

and if you think about it for a second

04:36

like you're visually impaired

04:38

you've got a disability people in shop

04:42

and so that's not like we're we've gotta

04:45

come to play and you getting that

04:48

probably others about that so with last

04:54

year federal government was supposed to

04:56

put in some guidelines if it's going to

04:59

apply the big game to websites there's

05:03

the rule to govern like how the law

05:07

applies

05:10

[Applause]

05:11

it's basically thrown out they just got

05:14

put on sidelines center so the lawsuits

05:20

that were taking place man like going

05:22

through the horses dungeon what are the

05:29

guidelines is what we can look at since

05:31

there's no rules it's kind of like the

05:32

bhagwat lens and so what an integration

05:36

is is it's going way back to point out

05:38

these are these we're kind of the

05:40

guidelines that are kind of in

05:42

compliance comprised if you have a

05:53

website or my company they should

05:55

understand what that is Google

05:57

guidelines set of us World Wide Web

05:59

Consortium and while it's not written

06:02

the ends of all all the lawsuits we get

06:04

sent

06:06

I'm on

06:10

[Applause]

06:12

and so you may not even sitting there

06:14

asking like you know like well how does

06:16

that you know what is web accessibility

06:18

how does it apply and basically it means

06:21

that there's no barriers for the person

06:23

to disability from having access to your

06:26

website and so what the courts have

06:28

determined in a lot of the cases Maxima

06:32

of gateways

06:33

your physical location if you've got a

06:36

restaurant you have a website and so

06:39

there's a connection people get over

06:41

your website what means your menus your

06:43

contact information didn't notify your

06:46

restaurants so it's probably creates a

06:49

public accommodation so that has to be

06:51

accessible to the person that they

06:53

appear and nominated not simply put your

06:59

website press provide access to all

07:02

users as anybody Bennet in urban sued

07:05

under beating out of 88 while before is

07:08

operation for business if I know I

07:09

talked to several of you we have some

07:11

vendor get some people on

07:12

does anybody dealt with this on a

07:14

business level here that nobody directly

07:18

so what we have seen in this industry

07:20

space it's very very simple there's a

07:23

screen reader technology that has to be

07:25

able to use your website and the screen

07:26

reader is what is gonna hope that is the

07:27

door into your website so it's no

07:29

different than somebody's gonna walk in

07:31

that good one they got to be able to do

07:32

it they gotta be able to go on your

07:33

website and that readers gotta be able

07:34

to see all the things that are on your

07:37

website I made it back to all did that

07:39

simply put it there's the ad a

07:41

opportunity for it all so you could

07:42

happen with the country and then just a

07:45

thought with John said I mean that's how

07:47

we when we take on our passwords on

07:49

professional investor outside we code

07:51

out those websites especially like the

07:53

many contact hours of operation making

07:57

sure all of that information is so why

08:04

does this important well what you see on

08:06

the screen here is headlines from a lot

08:09

of like big companies that are being

08:11

sued in compliance we've got burger king

08:13

tables

08:14

this was just recently in January 2018

08:17

bye Kiki a woman's 3:30 website and you

08:21

aren't extinct and then obviously

08:23

opt-ins inner shops Olympics several

08:27

winn-dixie

08:28

most of these when these lawsuits will

08:31

settle out of court

08:32

Winn-Dixie is actually the first one

08:34

for corporation to fight a lawsuit

08:38

actually went to court and Junction

08:41

because winn-dixie was they basically

08:43

having spent about three hundred

08:44

thousand dollars to do you have their

08:46

lips like have going to do audits and

08:48

every three months the house to that

08:50

make sure that all their third-party

08:52

vendors they were usually on their

08:53

website for ADA compliant as well judge

08:56

determined that there was a nexus

08:58

between like physical website looking at

09:02

like what the specials are once on the

09:04

sale and then going into that the

09:07

establishment versus mergers so one of

09:10

the things that we're a lot is is like

09:12

you know but this is not real you know

09:14

you guys are kind of making this up

09:16

and so this is actual like copy of the

09:19

real lip lips lawsuit if you've actually

09:21

received from a client that was actually

09:24

being sued you gotta read the fine print

09:26

you know this is a few single individual

09:30

to make your mind pool equal access

09:32

website five other agents without

09:37

mistake so we've got several copies of

09:41

these if you look at mrs. micro surf

09:44

shop in South Florida so this is

09:46

actually a real issue

09:47

I'll say this and the wide scope that we

09:49

work with just give you an idea we work

09:52

with frla

09:53

we actually also work with the National

09:54

Restaurant Association on this issue we

09:57

have seen a slow mediocre job in suit it

10:01

does not know if you hear revenue we

10:03

have seen enterprise businesses like

10:06

Phineas mission and its unum this long

10:07

so we bring it up because the topic that

10:10

the owners all those are big brands be

10:12

90 winn-dixie Burger King

10:14

that's the big media side of things

10:15

they're the local moment pops from their

10:18

name of these lawsuits the lawsuits are

10:19

staying in the person using an easy

10:21

accessibility that's what they're asking

10:22

board

10:24

what they're going to hit with and work

10:26

at her clearly small business is the

10:28

attorney beast the attorney fees are

10:30

required and sometimes between 4600 up

10:33

to $15,000 in the pits home business

10:35

that they decide to settle out of court

10:37

let's say they do take to the website

10:38

he's still going to pay the other person

10:40

20 bees so I say that to say it's

10:42

nobody's needed if the size or scope

10:44

it's a little bit bigger the bigger

10:47

charming than these attorney to take

10:50

this is have a great happiness that will

10:53

be seated in the hardest month you can

10:56

find this audience the last year we just

10:58

got a new one of these brought to us

11:00

from the up all from you typically

11:02

reference on this and we're seeing a

11:04

larger larger space the retails and the

11:06

restaurant the hospitality it's the

11:09

hardest because it's a customer base

11:10

that's a lot of interaction b2c so that

11:14

B is the interaction is where we're

11:15

getting a lot of this feedback drop B to

11:18

being not so much applicable but the end

11:20

here we are just like I said somebody's

11:22

gonna be able to walk through the door

11:23

they really go on the website have the

11:25

same common Billy and somebody's ability

11:28

to use we're gonna pick off a couple

11:35

restaurants over at will do today so

11:38

this is a website this is a scan we can

11:41

run very top level just kind of

11:45

identified any pics or issues going

11:47

along within a website you'll see this

11:50

one's got about 20 errors they're very

11:53

or learning so this is like what we look

11:56

for and we've seen whatever we've got

11:59

about two three months ago we got many

12:01

my three stops somebody stopped us and

12:05

we ran your website through the skin

12:07

when they got suit just because they

12:09

have funnier okay and so this is a

12:12

really important issue

12:16

what's the case for accessibility why

12:19

shouldn't you worry about being as your

12:22

website a website today

12:23

first and foremost it's the walk is the

12:25

wall I mean David why bother looking

12:31

like lifetime disability human language

12:35

not part of the labor to Delhi marketing

12:38

third ones who are getting type things

12:40

so having your website for example opens

12:44

and not the different access people to

12:47

the larger market the social benefit and

12:50

it's the right thing to do just

12:53

providing access to the Internet is just

12:55

a great equalizer search engine

13:03

optimization it will kind of get into

13:06

that a little bit so basically just kind

13:11

of like we're doing what your options

13:12

are and you've got an existing website

13:16

higher programmer gonna maintain your

13:20

website and you know one of the things

13:23

that you can't look for is that we

13:25

didn't have to get your your website

13:27

right yeah we've redone any updates when

13:31

she did that website down the line that

13:33

we've done in a lot of restaurants that

13:35

have like barbecue so they'll dude I are

13:37

supplying and limiting their website

13:39

you've got to make sure that personals

13:41

manthang website most people will be

13:43

within there's 88 guidelines of life and

13:46

you look at about forty five dollars per

13:48

page to get that

14:03

[Music]

14:14

[Applause]

14:47

that's hopping is not on top talk about

14:50

small business but it's something to be

14:55

aware me from having a conversation now

14:57

because the preventive measure is a lot

15:00

cheaper than the fact that after a

15:02

lawsuit has been certainly so in go back

15:05

to this issue are the entities you

15:07

working for just bring up the topic just

15:08

ask then talk about or associated with

15:11

the website properties that you

15:12

currently business operate in because

15:15

again it's not on topic but it is a

15:16

topic going forward that you can hear it

15:18

more info about so there's going to be

15:20

some other applications that Jamie's

15:22

going to run through about why that

15:24

matters that way okay one of the way

15:28

fields your website structure has a lot

15:30

to do with how your website's gonna

15:32

operate on the internet and how you

15:34

going to be able to gain search rankings

15:36

gain ability over another

15:39

so the next section about search engine

15:46

optimization how it connects with

15:48

accessibility so the National Restaurant

15:52

Association is surveyed couple years ago

15:54

we introduced Americans move up dining

15:57

location correction and hours of

15:58

operation 40 percent of mobile circles

16:04

have one more intent eight percent of

16:07

distinguished service provider that is

16:10

just within 24 hours so it's important

16:20

to me I think it's something to take

16:22

into consideration of what they're

16:23

actually looking for on the Internet and

16:25

so you see here that it look for taco a

16:28

gothic they looked forward to kilobars

16:29

near me and so that's sort of that

16:31

application right there you have to have

16:32

a geofence where you actually located to

16:35

make sure it looks like to live in

16:36

anything properly secondly you need to

16:38

make sure your computer is it what you

16:39

actually are relates to the person

16:41

that's actually trying to find you the

16:43

old yellow book saying is you know you

16:45

can open the yellow pages and you have

16:46

one one day and then the yellow pages

16:48

one hand on your wallet

16:49

the only time you use that we looking at

16:50

myself mobile search is the exact same

16:53

one so if we wanted to go find a steak

16:55

house in downtown Pensacola

16:56

don't be probably think on the top your

16:58

head in a minute my mother I'm looking

17:00

for a search that can be a two hundred

17:02

and five hundred dollar potential sale

17:03

my next call is going to be to find the

17:05

actually make the call to make a

17:06

reservation

17:07

so that's top of mind awareness it is a

17:09

fire conversation it's not somebody

17:12

doing research necessarily they're

17:13

looking to make a purchase make a

17:15

purchase or have an engagement on that

17:17

element there's somebody else

17:19

mentioned the search engines are

17:23

completely mine they have no way to

17:25

interpret look maybe on your website the

17:28

text that you currently have inside your

17:30

website the way you define things is the

17:33

way the search engines actually view you

17:35

it's a home of AI they're taking

17:37

everything they can find in your website

17:39

and trying to push a decision back to

17:41

your screen that relates to what you're

17:43

searching for and that algorithm is

17:44

constantly changing to better the search

17:47

environment that you're all done net so

17:54

the first thing is exercise if you

17:56

remember that picture and stand up there

17:59

and you saw this big red dot up there to

18:01

top of the page that is the king expired

18:03

and that's one of the first things that

18:05

your browser is looking but also to

18:08

either fish named Aaron you're using

18:10

your screen here and you're trying to

18:11

define what this business is all about

18:15

what do they did that's the first thing

18:18

that it reads we see that more and more

18:20

and over all the lot of the websites

18:22

he's getting on time things like

18:24

WordPress website anytime your content

18:29

is structured in a reader thing blending

18:31

way we're gonna tweet about my web

18:33

accessibility isn't it if that person is

18:36

coming to the website they've got a

18:38

screen reader everything is reading all

18:40

that technology you want to make sure

18:42

the letters wrong with the content is

18:44

the first thing you read all connects

18:47

our community active search engines

18:49

they're on search engines don't shoot

18:52

video images and things like that what

18:55

do they see me are like rich text

18:58

descriptions so you've got what I got

19:00

picture a really great dish there's none

19:03

we've uploaded into a website

19:06

description of what that is descriptions

19:18

are more meaningful so one of the things

19:20

that we see along the lines on websites

19:22

you kind of article to join your website

19:25

is linked to it on a page we just said

19:27

read more learn well that doesn't tell

19:30

her bra it doesn't tell the person with

19:32

that screen reader like that any that

19:35

they're not going to do just here huge

19:39

more they'll have three three four

19:41

drinks on that face like what is it good

19:44

rhythm are gonna provide their support

19:47

information first this is actually

19:49

really important one of the biggest

19:53

things that like I'm saying is

19:55

combination make sure like your contact

19:58

information and hours of operation is

20:00

that's one of the most points is how do

20:02

people reach I'm a visually impaired

20:05

personal I can't read your name how can

20:08

I call behind a place holy

20:12

what kind of things that it is hunting

20:15

in the pipeline I can't future proofing

20:17

your business is the lives of women sir

20:21

how many here he is like serious is my

20:25

flexor we want so I can't personally use

20:30

that as I mean it just it just doesn't

20:32

like it my series just lights up like

20:40

here's some really good statistics to

20:42

pack like start thinking about start

20:44

planning ahead there river like making

20:47

search boy searches per month 25 online

20:50

adults have a boy search on their mobile

20:52

last month 50% off certain it will

20:56

completely void by 21 and made by 2020

20:59

30 percent of all searches will not use

21:02

mainstream so they'll be done Alexa's

21:05

Google Chrome I'm using refrigerator

21:07

humping Russell kitchen equipments gonna

21:10

have a diet things like that

21:12

everything is them to come so what does

21:15

that mean is the Internet of Things is

21:18

coming so there's a business that will

21:22

be ready to come with that you don't

21:24

want to be like a Toys R Us and you know

21:27

something of the nineties even 25 years

21:30

later you're you're a business which is

21:32

good because you can stop so how can you

21:36

be prepared

21:37

first you can do is make sure we should

21:40

play all of your listings all the last

21:42

night on the left so when you're denied

21:45

food like that shakeela bars near me our

21:48

restaurants near me and your mouth over

21:52

[Applause]

21:55

searches people and all that listed up

22:02

all these different platforms and come

22:09

across a lot of website running

22:10

businesses update your information the

22:15

time you review make sure that you have

22:18

your first attribute on them she's don't

22:21

like that you got to you know you're not

22:24

one

22:24

reach out that's mostly you know Jay

22:26

Ferrel don't buy the picture continue

22:31

successfully one of the biggest

22:32

basically sleep or restaurant it is

22:35

you've gotta make a lot of them are

22:38

putting up as an image when you're using

22:41

a PDF problems can't read that stuff oh

22:45

we have screen reader technology for the

22:48

entire image menus hours of operation

22:56

there's a lot she came in from the

22:59

winter and spring months when you get

23:01

into your summer burger and not updated

23:04

you now is your population somebody

23:06

doesn't have certain says that you close

23:09

at eight but now you're into ginger or

23:12

midnight today in Indiana that makes a

23:15

lot of people so I'll take a quick

23:23

minute and talk about a little bit of

23:24

what a local citation in aqua at lumen

23:28

so here I'm using these are citations of

23:35

your business that point back into one

23:38

database the more accurate your

23:40

citations are more accurate your

23:43

listings aren't so this is a stand where

23:47

we went in there with sander web stuff

23:48

come pannu endo meal we put in their

23:50

names their address and their company

23:52

differ as the business owner feels it

23:54

should be listed on the internet so we

23:56

ran this and we've got almost a 40

23:58

percent list these in accuracy and how

24:01

does that happen and in accuracy happens

24:03

where Mehboob you may have shaken five

24:06

bucks so I got some business to read it

24:08

the name may be changed your poems all

24:10

of that page if all the different

24:13

internet citation sites are all saying

24:15

the same thing you get a higher ranking

24:17

on the background if they do you know

24:18

what the mascot gives you good all right

24:21

let's are gonna take your phone and you

24:24

talk about I me a restaurant in

24:27

Pensacola there's going to be a map

24:29

listing is going to come up it's going

24:31

to show you four six locations in that

24:34

general area is everybody on the same

24:36

page we're tracking okay in those their

24:39

listing Germany reviews up that's four

24:41

to six listings that Google then told

24:44

you or Google Maps told you or Yelp told

24:47

you is something that could be why we're

24:49

still tracking a lot of it not okay good

24:52

if your reviews are not being reviewed

24:55

properly and you're not responding to

24:57

that abused we're not promoting the good

24:59

ones we have social proof problem

25:03

social proof is where unless I will be

25:05

right now if we all as humans in on our

25:08

phones and say this was a horrible

25:10

experience with that Patera another

25:12

person we're coming you yes okay that's

25:14

the social proof look best if we all

25:17

right now in our thumbs that we review

25:19

on multiple platforms you could be on

25:21

Yelp you could be on

25:23

people you can be on Yahoo doesn't

25:24

matter if our reviews are positive or

25:26

social freak it's a positive other

25:28

people are going to see that the more of

25:30

those you gain the more social learn to

25:32

get it all goes back to you must claim

25:34

these listings and there's hundreds of

25:37

citations like that you can use from to

25:39

do this and for business owner could be

25:41

able to cumbersome but every platform

25:43

have the ability to claim a listing and

25:45

manage a listing so this report I can

25:48

actually doing on my phone so I just did

25:50

the report it's everybody from here with

25:52

arrow salon down here downtown so I just

25:55

didn't ever salon apparently so they've

25:56

got 69% in advocacy listing and just by

26:00

coming to my detail I look at every

26:02

local citation site that's tell you

26:04

exactly what's wrong with them what they

26:06

did it looks like he should be called

26:08

[Music]

26:09

London w1r salon vigor membership site

26:13

so that was a previous business at the

26:16

same location for all we know those

26:18

reviews could be bad the new businesses

26:22

they're in the location now is going to

26:23

any message group so I got clean to

26:26

these listings you're kind of leaving

26:27

yourself out there that is this choice

26:29

service it's ordered were popular it's

26:31

not it going to be whatever the person

26:33

with minimap that you change genders who

26:36

here has switched from an ATT to a Cox

26:38

business service line in the Baxter vice

26:40

versa

26:41

change your numbers and they'll port it

26:43

over your own phone number is going to

26:44

show up over time some companies and

26:48

steel X will sell at all business number

26:50

and that will business number it some

26:53

animosity

26:54

boycott a matter of problems right it's

26:57

a local citation site doesn't necessary

26:59

be it's get a lot of traffic but those

27:01

citations have a value in the way or

27:04

overall ranking and you're going to be

27:06

gaining and getting a positive

27:08

that citation for me today so these

27:11

reviews on these citation sites have a

27:13

lot of value as an overall business

27:15

perspective now you for very in this

27:17

business must maintain its integrity for

27:20

a good place to come back here and if

27:23

they continue to do that the review stay

27:24

high if you start seeing a tough off

27:27

with those are news for whatever reason

27:28

it might be you will first see a change

27:31

in their day to day business because

27:32

again in my visit here stem military I'm

27:35

downtown I just searched our and

27:37

downtown Tuscola they're going to see

27:39

every other bar down the street and

27:40

they're going to make the decision

27:41

baseball and listening the location and

27:44

the social proof everybody not shoot me

27:46

yeah all right so these three things

27:51

here are showing you your listings the

27:55

listing compared to competitors in your

27:57

market and then you have a schema tab I

27:59

am not about to get into what schemas

28:02

are on your website and how that is

28:03

change but if you're looking for some

28:05

major competition what's it gonna be

28:09

sports over your competition I'm talking

28:11

about web let's schema how that works

28:15

all right will you take no yeah all

28:20

right - hey smile Facebook page

28:26

everybody here still uses that after the

28:30

recent camera camera so one more time to

28:35

kind of get referred on the last Hunger

28:38

Games

28:40

I am community excited

30:14

[Music]

30:23

[Applause]

30:24

[Music]

30:27

[Applause]

31:11

[Music]

31:27

[Applause]

31:39

[Applause]

31:42

[Music]

31:45

[Applause]

31:46

[Music]

31:51

[Music]

31:52

robust information about your whole

32:02

school what you're doing in your

32:03

business which restaurant in Tacoma

32:09

Dionne think has its strongest brand

32:11

presence why this out okay these are the

32:29

brands that story when they started

32:32

little background they typically have

32:34

some kind of events that are wrapped

32:35

around them that's what daddy's really

32:37

trying to drive home is that website

32:39

should have all of that brand

32:41

information to build a culture of the

32:44

type of client a one 1/2 is any

32:46

continuing success for years to come you

32:49

can't give that on social media because

32:51

it's a quick snippet of your business

32:53

and then they're gone

32:54

so if you have a social media strategy

32:56

that starts with your website content

32:59

first can you drive that deeper and

33:01

deeper and deeper to get a brand

33:03

connection my

33:06

fish anywhere near Pensacola you're

33:09

going to go somewhere typically for an

33:11

experience especially in a vacation on

33:13

time industry so that's where the

33:15

website needs to house that story and

33:17

how that brand you're just using social

33:19

media subscribe to drive care and get up

33:22

engage from certain snippets of your

33:25

business I think Damon a great point

33:27

Facebook give it the sake of the way if

33:29

you have some people really heard it we

33:31

went to get a correlation showing some

33:32

people say I'm going to go ahead we can

33:33

have a website I just use my Facebook

33:36

page so what happens when Facebook

33:38

changes the policy it says how not to do

33:41

it anymore

33:42

whenever the Facebook says hey we're

33:44

going to try to change the engagement

33:46

that you're only going to be able to

33:48

engage with your lights if you pay for

33:50

that promotion they can change the whole

33:52

platform and you just invest in a

33:54

hundred percent of your brand equity

33:56

into a company that you have no control

33:58

over really think about that your one

34:01

might address your online presence

34:03

start with your domain it's no different

34:05

than a physical space of percent your

34:06

day your physical space on the Internet

34:08

is your domain problems that stories

34:12

have to be how's your information to 17

34:20

minutes on your website so it gives you

34:23

information on your website

34:24

keep that information but you don't love

34:29

the lights and everything like that

34:30

on your face you can't take all that

34:32

that information this equation right

34:36

here is an aspect to how's that for your

34:39

business all those

34:51

[Applause]

34:56

[Applause]

35:02

[Music]

35:12

[Applause]

35:18

[Applause]

35:22

that won't campaign where we fight or

35:25

using the website as a watching first

35:28

Facebook's networking women all the

35:31

emails you haven't drunk at from that

35:34

website we have 10,000 emails we've

35:37

gathered over the years

35:38

brother them in Facebook now we're using

35:41

the lights of the Facebook and emails

35:43

we've got equipment from the website or

35:45

running two separate containers and then

35:47

we take those emails and we've walked

35:49

out an email marketing campaign after

35:52

doing that per week they were 15 when we

35:55

started this they're updated every week

35:57

now their number seven so now we're

36:01

convening they're not they're the top

36:02

panel or on that list in bars plans for

36:06

water they update here because we're

36:09

using all this information learned like

36:11

using the website into junction episodes

36:14

needed the hard drive around Ibiza so if

36:18

you want to know if you're looking so

36:22

what do you do these are jewelers engage

36:42

back to what Don said one of the things

36:43

we hear logons is I spent all my time

36:45

including Facebook Facebook social media

36:49

constantly you've gone blind

36:51

I haven't got any type of upgrade

36:52

something where they're losing all that

36:56

kind of like minim know generally we

37:00

don't find on the other side so the

37:04

final thing that we're going to talk

37:05

about is that set up cameras on the

37:09

place these centers what an SSL is who

37:12

has SSL on their website right now I am

37:14

in the market now so the reason why this

37:20

is actually a really big deal when you

37:24

leave this go back and look at your

37:26

website and see if you've got SS out on

37:29

your website a lot of people from SSL is

37:32

that they're they're on like it even

37:34

involves payment so keep on shopping

37:36

carts and things like that you'll see

37:38

the lot of there in the browser it will

37:40

signify rather than their security

37:43

almost website so what people say is is

37:46

that 2018 starting in July we want every

37:50

website to have an SSL and you don't

37:54

have an SSL we are going to start

37:56

analyzing

38:04

do the walk a secure web doesn't matter

38:07

accepting payments or not make this call

38:10

your website Leslie didn't have one for

38:28

all their life they were on page number

38:31

three and then on Friday huge so they're

38:39

already doing it Justin yeah so you know

38:42

what's our favorite science advisor ride

38:47

website does not have an SSL this is

38:52

what people will see when they come to

38:53

your website they will see the toxic air

38:56

of your connection and we're just like

39:00

every website does not matter so there's

39:05

one thing that you do you know we

39:08

provide you with a lot of information so

39:10

to kind of here's checklist of the

39:12

topics at least now so just take a

39:14

picture write down the notes once you

39:16

get over this year to make sure that you

39:18

stay at home with like the trends we all

39:21

agree that accessibility is like a

39:23

really big issue it's all about people

39:25

access so make sure your website success

39:28

hold John was really good description of

39:33

why is this bad so you know there's a

39:36

lot out there monitoring responding to

39:39

review don't let them win nervous

39:41

grunting grandma researchers we don't

39:44

images relevant content actually

39:46

connects your business continue like you

39:51

know something that's like

39:52

conversational will get before the

39:54

Interactive's share of it not just like

40:03

remember your your website is your

40:06

branch say like your successful

40:08

restaurant somebody else it offers side

40:10

you can give you a bunch of money lying

40:12

you outside is an asset that's that done

40:17

that's bad beaches to hire business so

40:36

where it is here is again this is all

40:38

future proving stuff it's not bits

40:40

happen in a day Walker time goes on this

40:43

stuff becomes more more prevalent and I

40:44

guarantee you in six months perhaps have

40:46

another talk because you make more stuff

40:47

I'm gonna have to keep adjusting we're

40:49

gonna hang out around here I've got

40:51

several so here's how you get jump in

40:54

the bank Jeffries man these guys been

40:56

scarred you have any questions for

40:57

Anderson specifically so our team gonna

40:59

be hanging out but what I would ask

41:01

everybody is this would be the screen to

41:02

take a future up you have a digital

41:04

marketing company or an agency it's

41:06

helping you with this you two topics go

41:07

back to bring it up sell the level

41:09

around the area I've done a great job

41:10

and on top of this and in the day

41:13

business education gives you something

41:15

to go back and have a conversation about

41:16

we don't got a great time if you leave

41:18

it down thanks for coming if you're

41:20

gonna stay