Web Accessibility and Your Business with Jef Bond
- July 30, 2018
- / Adot Labs
- / learningcenter
Transcript:
0:12: [music]
0:16: so what does it mean when we talk about
web accessibility
0:23: well web accessibility is allowing
people access to your website more
0:26: specifically people with disabilities
they like visual impairments hearing
0:33: impairments cognitive impairments those
types of things and right now most
0:38: websites are not accessible to those
people and that's that's a market that
0:41: you're missing out on
0:49: so why should your business care about
web accessibility well number one it's
0:55: the law back in 1990 the Americans with
Disabilities Act was created to ensure
1:06: that people with disabilities would not
be discriminated against in business so
1:12: what are the benefits to having a
accessible website number one let's
1:17: let's just clear the air okay Americans
with Disabilities Act we call it A.D.A
1:22: that's that's the terms that we're using
ADA compliance, don't be scared by that
1:27: term I mean there are real benefits to
having an ADA compliant website think
1:33: of it as accessibility you're opening
the doors for people with disabilities
1:35: and just because they have a disability
it doesn't mean that they want to be
1:40: that they don't want to be independent
they want the ability to do business
1:44: with you I mean like if say for example
your pool company
1:47: why would somebody with any kind of
impairment you want to do business with
1:51: me well think about it they want to be
independent and I got a pool that's cool
1:54: and then paired but hey I need to come
clean it for me if they can access your
2:01: website, boom, they're in so think about
this you know the annual disposable
2:06: income in America for people with
disabilities is five hundred forty-four
2:11: billion dollars you're opening the doors
to more business for yourself number two
2:16: by making your website A.D.A
compliant accessible you're basically
2:21: future proofing your your business for
the voice age I mean have you seen
2:25: people there on their phone and they
they talk to it to get directions to get
2:30: information about a website if your
website is not accessible these virtual
2:37: assistants such as Google Voice, Alexa,
and Siri, they can't access the
2:40: information on your website so they're
gonna skip your website go somewhere
2:43: else so that's business in this right
there and then the other thing that it
2:48: does for you by making your website fully
accessible is it optimizes your website
2:53: for organic SEO
okay so that's just those are just
2:56: some of the things so for example you
know search engines will be able to read
3:00: your site more thoroughly which
increases your SEO just a little bit at
3:04: a time so it's a great thing
3:12: all right so here we are ADA compliance
you know the law and you know the
3:18: benefits of it next up is how do I check
my website to see if I'm accessible or
3:22: not you know to see what errors I have
on my website and see how to fix them
3:26: well first of all there's several free
tools out there on the internet you
3:29: can check out or just make it easy for
yourself there's a link below click that
3:34: and we'll do a scan for you okay the
next thing is you know talk to your web
3:39: designer you know if they have not heard
of web accessibility or are not familiar
3:46: with WCAG 2.0 or 2.1 double-A
standards I suggested you drop them
3:54: and find a new web designer. We here at DigiPro
Media are professionals and we know
3:58: accessibility for more information on
how we can help your website accessible
4:04: please click the link below and for
resources on accessibility please visit
4:12: our Learning Center at adot
labs.com/learning - center thank
4:16: you for watching and have a great day