Transcript:

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welcome to this edition we're going to

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go through some details we recently had

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the opportunity to meet with some local

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business owners and talk about future

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proofing your business my name is John Guidroz

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and I'm the chief revenue officer

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here at digi Pro media and once we go

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through a quick checklist this is gonna

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be a quick high-level overview when

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you're done with this video if you want

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to learn more about us there's a link

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here at the bottom you can click on to

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learn a little bit more so the first

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thing we want to talk about is ad a web

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compliance so what that is is the ad a

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law was written in 1990 and when it was

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written it really not take into account

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physical property like web sites even

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though I know I said physical but that's

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the way it's listed it's your property

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on the web and it needs to be accessible

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to everybody by not having web

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compliance is a standard practice in

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your website if you're a b2c business

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you're open for liability in the form of

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a lawsuit or a summons that ask for

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damages for people who cannot accept

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your website again more information at

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the bottom number to claim all online

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listings so these online listing sites

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are called citation sites and that might

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be Yelp Foursquare Facebook just to name

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a couple there's hundreds of them you

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need to make sure you're going there and

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claiming them because if you don't claim

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them they're open for anybody else to

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claim and if there's reviews on that

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site you want to be able to manage those

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reviews in addition to that these sites

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push social influence to your brand a

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bunch of positive reviews gives you

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positive social influence negative

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reviews would be negative social

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influence as the phone becomes more and

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more attached to us in daily life we

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typically will go to our phone for

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resources so we're not going to say find

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a specific business in a city people are

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going to ask for can I find a taco

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restaurant in

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this location can I find a bar at this

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location so it's going to be a

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generality and social proof is a big

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deal and how people make their decisions

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the next we kind of talked about this

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briefly but it's monitor your business

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reviews so we talked about that social

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proof so it's important that you're

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monitoring those reviews you might have

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a situation that you have a business or

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location that had a previous business

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there those review still might stick on

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your business if your business is new to

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your location that's great you want to

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just maintain that the listings that are

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coming in are being referenced and your

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clients that are giving you social proof

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whether it be positive or negative are

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getting the feedback from your company

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it shows that you're engaged your client

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base which is a great way to learn about

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what your clients are loving and or not

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loving about your business next promote

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brand with genuine relevant content

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socially so with the big stake up right

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now we saw on Facebook as well as some

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of the other social media platforms the

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big thing is social engagement it's got

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to be they want they're looking for a

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genuine conversation so when you're

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posting something asked about it is is

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this something that I can have a

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conversation a bit with with somebody

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else one of my clients if I get feedback

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is this going to give me a dialogue the

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more you're engaging with good dialog

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with your clients the more you're gonna

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see your social proof go up because

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you're gonna get more listings you're

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gonna get more prominent listings as you

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post things on your social media

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accounts next invest in website so your

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website is the one place on the internet

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that you do control everything about it

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is your brand you own the traffic you

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own the visitors it's extremely

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important that you're investing in that

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asset in a way that you're one

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accounting for your leads that are

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coming there people are able to get back

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in touch with you you're giving them

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offers you're giving the updated brand

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resources for your company for what

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you're doing

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in the community there's a lot that goes

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into this one but the end of the day if

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you're just leaving your website

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stagnant and you're not updating it

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you're going to leave

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you're gonna leave something to be

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desired because your other competitors

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will be investing in this asset next add

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s SL so SSL's to secure socket layer on

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your domain google is telling everybody

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that by June of 2018 this year if you do

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not have that you're gonna continually

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to see a reduction in your ability to

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rank because SSL is the secured web

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Google is asking for a secured web this

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is not an expensive ad sometimes you can

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find them for free sometimes depending

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on your business if you have E-COM

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you're gonna need to learn you

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definitely should have it because you're

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doing transactions on there at the end

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of the day look up more information

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about SSL because those are things

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you're gonna have to have on your

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website to maintain your integrity on

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your search engines going forward so

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there's a quick six list of things that

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you can do right now in 2018 to help

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future-proof your business again this is

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a quick overview. My name is John

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Guidroz you're welcome to get us more

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information here at the bottom thanks

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for visiting

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