Future-Proofing Your Business Presentation with FRLA
- April 13, 2018
- / ADOT Labs
- / learningcenter,News
Transcript (autogenerated):
[Music]
00:15
what we do today is go over different
00:18
topics on future-proofing and if you've been in business for any amount of time then you know that business is
00:22
going to change no matter what you do
00:23
what you did 20 years ago those not
00:26
relevant particularly what you're going
00:27
to do today so the topics today are
00:29
going to be more of the technology side
00:30
who in here has been in business or went into
00:32
business over 20 years been in business
00:34
okay so one maybe a couple, many years ago we gave their
00:38
talk about marketing you're probably
00:39
going to spend twenty years going to yell
00:41
at a champ you didn't you didn't work
00:43
for the elephant' person of them see
00:45
today they're going to say why this
00:47
print ad will give you this piece of
00:49
paper free so that's just a simple
00:51
example of how things are going to be
00:53
changed through digital states now us as
00:55
a company
01:01
so we visit old friends and ears women
01:05
all this right on alpha knees and where
01:07
did your web company our partnership
01:09
would get for our legs we work one web
01:11
sites web accessibility and different
01:14
digital marketing a lot of losses
01:16
education so today it's all about
01:17
education and we're looking to more so
01:20
relate to the industry than compare what
01:23
what business does next so in this
01:25
presentation some of it might not
01:26
directly apply to what you do really
01:28
that I've recently taken place and
01:29
you'll see in the next coming years so
01:31
these are some of the brands would work
01:33
with just to give you an idea we are not
01:36
a single man operation if I can get some
01:39
of my digi people to kind of raise their
01:41
hand
01:42
so we have about 30 employees we're not
01:45
going anywhere tomorrow so you need help
01:47
but you don't have somebody helping the
01:49
digital presence we're on hoppity's can
01:50
help you a lot of you if you have
01:52
businesses have somebody to talk to this
01:54
is just to educate you on that
01:55
conversation it provides you with more
01:57
insight to what things are going to be
01:59
coming down in the future and it again
02:01
is about helping each other as an
02:03
industry going forward I'm gonna bring
02:05
in Jaime how James a product development
02:07
specialty else build a platform that we
02:09
currently operate online we do not use
02:11
sites like WordPress everything we do is
02:13
on a platform or a moon afterwards that
02:16
development is one reason that when they
02:18
brought us in is because we develop
02:19
everything from future state and we also
02:21
different modules that relate not just
02:23
for one client but across the industry
02:24
so that being said y'all you jvi present
02:27
your liver
02:27
we don't clap we temper compliance
02:42
compliance
02:55
[Music]
03:00
[Applause]
03:06
so one of the things that we talk about
03:10
with a client is his account things have
03:13
changed last 25 years
03:15
so who here recognizes some of these
03:18
please brands across the screen a better
03:21
question so here's how to SEMA before
03:25
you probably can't get Azim those there
03:28
before reason why isn't it your way when
03:35
it games was originally incorporated
03:37
wasn't that apply to you a physical
03:39
place of business so like for beer have
03:43
to install a parking how to make sure
03:45
their bathrooms were accessible so doors
03:48
you know we're able dude in a wheelchair
03:50
pretty but nowadays waited because
03:53
commerce lets me change there's no more
03:56
light like John mentions there were 30
03:59
books there's no more life so don't lose
04:01
things like that so you know you or you
04:08
can you know go to a friggin work
04:10
business search me out finding products
04:15
things on the internet and then going to
04:17
the stores so way did that commerce
04:22
exchange is that since 1991 in it is put
04:26
in you know it was never kind of
04:28
conceptualized
04:30
websites needed to be a gated compliant
04:33
and if you think about it for a second
04:36
like you're visually impaired
04:38
you've got a disability people in shop
04:42
and so that's not like we're we've gotta
04:45
come to play and you getting that
04:48
probably others about that so with last
04:54
year federal government was supposed to
04:56
put in some guidelines if it's going to
04:59
apply the big game to websites there's
05:03
the rule to govern like how the law
05:07
applies
05:10
[Applause]
05:11
it's basically thrown out they just got
05:14
put on sidelines center so the lawsuits
05:20
that were taking place man like going
05:22
through the horses dungeon what are the
05:29
guidelines is what we can look at since
05:31
there's no rules it's kind of like the
05:32
bhagwat lens and so what an integration
05:36
is is it's going way back to point out
05:38
these are these we're kind of the
05:40
guidelines that are kind of in
05:42
compliance comprised if you have a
05:53
website or my company they should
05:55
understand what that is Google
05:57
guidelines set of us World Wide Web
05:59
Consortium and while it's not written
06:02
the ends of all all the lawsuits we get
06:04
sent
06:06
I'm on
06:10
[Applause]
06:12
and so you may not even sitting there
06:14
asking like you know like well how does
06:16
that you know what is web accessibility
06:18
how does it apply and basically it means
06:21
that there's no barriers for the person
06:23
to disability from having access to your
06:26
website and so what the courts have
06:28
determined in a lot of the cases Maxima
06:32
of gateways
06:33
your physical location if you've got a
06:36
restaurant you have a website and so
06:39
there's a connection people get over
06:41
your website what means your menus your
06:43
contact information didn't notify your
06:46
restaurants so it's probably creates a
06:49
public accommodation so that has to be
06:51
accessible to the person that they
06:53
appear and nominated not simply put your
06:59
website press provide access to all
07:02
users as anybody Bennet in urban sued
07:05
under beating out of 88 while before is
07:08
operation for business if I know I
07:09
talked to several of you we have some
07:11
vendor get some people on
07:12
does anybody dealt with this on a
07:14
business level here that nobody directly
07:18
so what we have seen in this industry
07:20
space it's very very simple there's a
07:23
screen reader technology that has to be
07:25
able to use your website and the screen
07:26
reader is what is gonna hope that is the
07:27
door into your website so it's no
07:29
different than somebody's gonna walk in
07:31
that good one they got to be able to do
07:32
it they gotta be able to go on your
07:33
website and that readers gotta be able
07:34
to see all the things that are on your
07:37
website I made it back to all did that
07:39
simply put it there's the ad a
07:41
opportunity for it all so you could
07:42
happen with the country and then just a
07:45
thought with John said I mean that's how
07:47
we when we take on our passwords on
07:49
professional investor outside we code
07:51
out those websites especially like the
07:53
many contact hours of operation making
07:57
sure all of that information is so why
08:04
does this important well what you see on
08:06
the screen here is headlines from a lot
08:09
of like big companies that are being
08:11
sued in compliance we've got burger king
08:13
tables
08:14
this was just recently in January 2018
08:17
bye Kiki a woman's 3:30 website and you
08:21
aren't extinct and then obviously
08:23
opt-ins inner shops Olympics several
08:27
winn-dixie
08:28
most of these when these lawsuits will
08:31
settle out of court
08:32
Winn-Dixie is actually the first one
08:34
for corporation to fight a lawsuit
08:38
actually went to court and Junction
08:41
because winn-dixie was they basically
08:43
having spent about three hundred
08:44
thousand dollars to do you have their
08:46
lips like have going to do audits and
08:48
every three months the house to that
08:50
make sure that all their third-party
08:52
vendors they were usually on their
08:53
website for ADA compliant as well judge
08:56
determined that there was a nexus
08:58
between like physical website looking at
09:02
like what the specials are once on the
09:04
sale and then going into that the
09:07
establishment versus mergers so one of
09:10
the things that we're a lot is is like
09:12
you know but this is not real you know
09:14
you guys are kind of making this up
09:16
and so this is actual like copy of the
09:19
real lip lips lawsuit if you've actually
09:21
received from a client that was actually
09:24
being sued you gotta read the fine print
09:26
you know this is a few single individual
09:30
to make your mind pool equal access
09:32
website five other agents without
09:37
mistake so we've got several copies of
09:41
these if you look at mrs. micro surf
09:44
shop in South Florida so this is
09:46
actually a real issue
09:47
I'll say this and the wide scope that we
09:49
work with just give you an idea we work
09:52
with frla
09:53
we actually also work with the National
09:54
Restaurant Association on this issue we
09:57
have seen a slow mediocre job in suit it
10:01
does not know if you hear revenue we
10:03
have seen enterprise businesses like
10:06
Phineas mission and its unum this long
10:07
so we bring it up because the topic that
10:10
the owners all those are big brands be
10:12
90 winn-dixie Burger King
10:14
that's the big media side of things
10:15
they're the local moment pops from their
10:18
name of these lawsuits the lawsuits are
10:19
staying in the person using an easy
10:21
accessibility that's what they're asking
10:22
board
10:24
what they're going to hit with and work
10:26
at her clearly small business is the
10:28
attorney beast the attorney fees are
10:30
required and sometimes between 4600 up
10:33
to $15,000 in the pits home business
10:35
that they decide to settle out of court
10:37
let's say they do take to the website
10:38
he's still going to pay the other person
10:40
20 bees so I say that to say it's
10:42
nobody's needed if the size or scope
10:44
it's a little bit bigger the bigger
10:47
charming than these attorney to take
10:50
this is have a great happiness that will
10:53
be seated in the hardest month you can
10:56
find this audience the last year we just
10:58
got a new one of these brought to us
11:00
from the up all from you typically
11:02
reference on this and we're seeing a
11:04
larger larger space the retails and the
11:06
restaurant the hospitality it's the
11:09
hardest because it's a customer base
11:10
that's a lot of interaction b2c so that
11:14
B is the interaction is where we're
11:15
getting a lot of this feedback drop B to
11:18
being not so much applicable but the end
11:20
here we are just like I said somebody's
11:22
gonna be able to walk through the door
11:23
they really go on the website have the
11:25
same common Billy and somebody's ability
11:28
to use we're gonna pick off a couple
11:35
restaurants over at will do today so
11:38
this is a website this is a scan we can
11:41
run very top level just kind of
11:45
identified any pics or issues going
11:47
along within a website you'll see this
11:50
one's got about 20 errors they're very
11:53
or learning so this is like what we look
11:56
for and we've seen whatever we've got
11:59
about two three months ago we got many
12:01
my three stops somebody stopped us and
12:05
we ran your website through the skin
12:07
when they got suit just because they
12:09
have funnier okay and so this is a
12:12
really important issue
12:16
what's the case for accessibility why
12:19
shouldn't you worry about being as your
12:22
website a website today
12:23
first and foremost it's the walk is the
12:25
wall I mean David why bother looking
12:31
like lifetime disability human language
12:35
not part of the labor to Delhi marketing
12:38
third ones who are getting type things
12:40
so having your website for example opens
12:44
and not the different access people to
12:47
the larger market the social benefit and
12:50
it's the right thing to do just
12:53
providing access to the Internet is just
12:55
a great equalizer search engine
13:03
optimization it will kind of get into
13:06
that a little bit so basically just kind
13:11
of like we're doing what your options
13:12
are and you've got an existing website
13:16
higher programmer gonna maintain your
13:20
website and you know one of the things
13:23
that you can't look for is that we
13:25
didn't have to get your your website
13:27
right yeah we've redone any updates when
13:31
she did that website down the line that
13:33
we've done in a lot of restaurants that
13:35
have like barbecue so they'll dude I are
13:37
supplying and limiting their website
13:39
you've got to make sure that personals
13:41
manthang website most people will be
13:43
within there's 88 guidelines of life and
13:46
you look at about forty five dollars per
13:48
page to get that
14:03
[Music]
14:14
[Applause]
14:47
that's hopping is not on top talk about
14:50
small business but it's something to be
14:55
aware me from having a conversation now
14:57
because the preventive measure is a lot
15:00
cheaper than the fact that after a
15:02
lawsuit has been certainly so in go back
15:05
to this issue are the entities you
15:07
working for just bring up the topic just
15:08
ask then talk about or associated with
15:11
the website properties that you
15:12
currently business operate in because
15:15
again it's not on topic but it is a
15:16
topic going forward that you can hear it
15:18
more info about so there's going to be
15:20
some other applications that Jamie's
15:22
going to run through about why that
15:24
matters that way okay one of the way
15:28
fields your website structure has a lot
15:30
to do with how your website's gonna
15:32
operate on the internet and how you
15:34
going to be able to gain search rankings
15:36
gain ability over another
15:39
so the next section about search engine
15:46
optimization how it connects with
15:48
accessibility so the National Restaurant
15:52
Association is surveyed couple years ago
15:54
we introduced Americans move up dining
15:57
location correction and hours of
15:58
operation 40 percent of mobile circles
16:04
have one more intent eight percent of
16:07
distinguished service provider that is
16:10
just within 24 hours so it's important
16:20
to me I think it's something to take
16:22
into consideration of what they're
16:23
actually looking for on the Internet and
16:25
so you see here that it look for taco a
16:28
gothic they looked forward to kilobars
16:29
near me and so that's sort of that
16:31
application right there you have to have
16:32
a geofence where you actually located to
16:35
make sure it looks like to live in
16:36
anything properly secondly you need to
16:38
make sure your computer is it what you
16:39
actually are relates to the person
16:41
that's actually trying to find you the
16:43
old yellow book saying is you know you
16:45
can open the yellow pages and you have
16:46
one one day and then the yellow pages
16:48
one hand on your wallet
16:49
the only time you use that we looking at
16:50
myself mobile search is the exact same
16:53
one so if we wanted to go find a steak
16:55
house in downtown Pensacola
16:56
don't be probably think on the top your
16:58
head in a minute my mother I'm looking
17:00
for a search that can be a two hundred
17:02
and five hundred dollar potential sale
17:03
my next call is going to be to find the
17:05
actually make the call to make a
17:06
reservation
17:07
so that's top of mind awareness it is a
17:09
fire conversation it's not somebody
17:12
doing research necessarily they're
17:13
looking to make a purchase make a
17:15
purchase or have an engagement on that
17:17
element there's somebody else
17:19
mentioned the search engines are
17:23
completely mine they have no way to
17:25
interpret look maybe on your website the
17:28
text that you currently have inside your
17:30
website the way you define things is the
17:33
way the search engines actually view you
17:35
it's a home of AI they're taking
17:37
everything they can find in your website
17:39
and trying to push a decision back to
17:41
your screen that relates to what you're
17:43
searching for and that algorithm is
17:44
constantly changing to better the search
17:47
environment that you're all done net so
17:54
the first thing is exercise if you
17:56
remember that picture and stand up there
17:59
and you saw this big red dot up there to
18:01
top of the page that is the king expired
18:03
and that's one of the first things that
18:05
your browser is looking but also to
18:08
either fish named Aaron you're using
18:10
your screen here and you're trying to
18:11
define what this business is all about
18:15
what do they did that's the first thing
18:18
that it reads we see that more and more
18:20
and over all the lot of the websites
18:22
he's getting on time things like
18:24
WordPress website anytime your content
18:29
is structured in a reader thing blending
18:31
way we're gonna tweet about my web
18:33
accessibility isn't it if that person is
18:36
coming to the website they've got a
18:38
screen reader everything is reading all
18:40
that technology you want to make sure
18:42
the letters wrong with the content is
18:44
the first thing you read all connects
18:47
our community active search engines
18:49
they're on search engines don't shoot
18:52
video images and things like that what
18:55
do they see me are like rich text
18:58
descriptions so you've got what I got
19:00
picture a really great dish there's none
19:03
we've uploaded into a website
19:06
description of what that is descriptions
19:18
are more meaningful so one of the things
19:20
that we see along the lines on websites
19:22
you kind of article to join your website
19:25
is linked to it on a page we just said
19:27
read more learn well that doesn't tell
19:30
her bra it doesn't tell the person with
19:32
that screen reader like that any that
19:35
they're not going to do just here huge
19:39
more they'll have three three four
19:41
drinks on that face like what is it good
19:44
rhythm are gonna provide their support
19:47
information first this is actually
19:49
really important one of the biggest
19:53
things that like I'm saying is
19:55
combination make sure like your contact
19:58
information and hours of operation is
20:00
that's one of the most points is how do
20:02
people reach I'm a visually impaired
20:05
personal I can't read your name how can
20:08
I call behind a place holy
20:12
what kind of things that it is hunting
20:15
in the pipeline I can't future proofing
20:17
your business is the lives of women sir
20:21
how many here he is like serious is my
20:25
flexor we want so I can't personally use
20:30
that as I mean it just it just doesn't
20:32
like it my series just lights up like
20:40
here's some really good statistics to
20:42
pack like start thinking about start
20:44
planning ahead there river like making
20:47
search boy searches per month 25 online
20:50
adults have a boy search on their mobile
20:52
last month 50% off certain it will
20:56
completely void by 21 and made by 2020
20:59
30 percent of all searches will not use
21:02
mainstream so they'll be done Alexa's
21:05
Google Chrome I'm using refrigerator
21:07
humping Russell kitchen equipments gonna
21:10
have a diet things like that
21:12
everything is them to come so what does
21:15
that mean is the Internet of Things is
21:18
coming so there's a business that will
21:22
be ready to come with that you don't
21:24
want to be like a Toys R Us and you know
21:27
something of the nineties even 25 years
21:30
later you're you're a business which is
21:32
good because you can stop so how can you
21:36
be prepared
21:37
first you can do is make sure we should
21:40
play all of your listings all the last
21:42
night on the left so when you're denied
21:45
food like that shakeela bars near me our
21:48
restaurants near me and your mouth over
21:52
[Applause]
21:55
searches people and all that listed up
22:02
all these different platforms and come
22:09
across a lot of website running
22:10
businesses update your information the
22:15
time you review make sure that you have
22:18
your first attribute on them she's don't
22:21
like that you got to you know you're not
22:24
one
22:24
reach out that's mostly you know Jay
22:26
Ferrel don't buy the picture continue
22:31
successfully one of the biggest
22:32
basically sleep or restaurant it is
22:35
you've gotta make a lot of them are
22:38
putting up as an image when you're using
22:41
a PDF problems can't read that stuff oh
22:45
we have screen reader technology for the
22:48
entire image menus hours of operation
22:56
there's a lot she came in from the
22:59
winter and spring months when you get
23:01
into your summer burger and not updated
23:04
you now is your population somebody
23:06
doesn't have certain says that you close
23:09
at eight but now you're into ginger or
23:12
midnight today in Indiana that makes a
23:15
lot of people so I'll take a quick
23:23
minute and talk about a little bit of
23:24
what a local citation in aqua at lumen
23:28
so here I'm using these are citations of
23:35
your business that point back into one
23:38
database the more accurate your
23:40
citations are more accurate your
23:43
listings aren't so this is a stand where
23:47
we went in there with sander web stuff
23:48
come pannu endo meal we put in their
23:50
names their address and their company
23:52
differ as the business owner feels it
23:54
should be listed on the internet so we
23:56
ran this and we've got almost a 40
23:58
percent list these in accuracy and how
24:01
does that happen and in accuracy happens
24:03
where Mehboob you may have shaken five
24:06
bucks so I got some business to read it
24:08
the name may be changed your poems all
24:10
of that page if all the different
24:13
internet citation sites are all saying
24:15
the same thing you get a higher ranking
24:17
on the background if they do you know
24:18
what the mascot gives you good all right
24:21
let's are gonna take your phone and you
24:24
talk about I me a restaurant in
24:27
Pensacola there's going to be a map
24:29
listing is going to come up it's going
24:31
to show you four six locations in that
24:34
general area is everybody on the same
24:36
page we're tracking okay in those their
24:39
listing Germany reviews up that's four
24:41
to six listings that Google then told
24:44
you or Google Maps told you or Yelp told
24:47
you is something that could be why we're
24:49
still tracking a lot of it not okay good
24:52
if your reviews are not being reviewed
24:55
properly and you're not responding to
24:57
that abused we're not promoting the good
24:59
ones we have social proof problem
25:03
social proof is where unless I will be
25:05
right now if we all as humans in on our
25:08
phones and say this was a horrible
25:10
experience with that Patera another
25:12
person we're coming you yes okay that's
25:14
the social proof look best if we all
25:17
right now in our thumbs that we review
25:19
on multiple platforms you could be on
25:21
Yelp you could be on
25:23
people you can be on Yahoo doesn't
25:24
matter if our reviews are positive or
25:26
social freak it's a positive other
25:28
people are going to see that the more of
25:30
those you gain the more social learn to
25:32
get it all goes back to you must claim
25:34
these listings and there's hundreds of
25:37
citations like that you can use from to
25:39
do this and for business owner could be
25:41
able to cumbersome but every platform
25:43
have the ability to claim a listing and
25:45
manage a listing so this report I can
25:48
actually doing on my phone so I just did
25:50
the report it's everybody from here with
25:52
arrow salon down here downtown so I just
25:55
didn't ever salon apparently so they've
25:56
got 69% in advocacy listing and just by
26:00
coming to my detail I look at every
26:02
local citation site that's tell you
26:04
exactly what's wrong with them what they
26:06
did it looks like he should be called
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London w1r salon vigor membership site
26:13
so that was a previous business at the
26:16
same location for all we know those
26:18
reviews could be bad the new businesses
26:22
they're in the location now is going to
26:23
any message group so I got clean to
26:26
these listings you're kind of leaving
26:27
yourself out there that is this choice
26:29
service it's ordered were popular it's
26:31
not it going to be whatever the person
26:33
with minimap that you change genders who
26:36
here has switched from an ATT to a Cox
26:38
business service line in the Baxter vice
26:40
versa
26:41
change your numbers and they'll port it
26:43
over your own phone number is going to
26:44
show up over time some companies and
26:48
steel X will sell at all business number
26:50
and that will business number it some
26:53
animosity
26:54
boycott a matter of problems right it's
26:57
a local citation site doesn't necessary
26:59
be it's get a lot of traffic but those
27:01
citations have a value in the way or
27:04
overall ranking and you're going to be
27:06
gaining and getting a positive
27:08
that citation for me today so these
27:11
reviews on these citation sites have a
27:13
lot of value as an overall business
27:15
perspective now you for very in this
27:17
business must maintain its integrity for
27:20
a good place to come back here and if
27:23
they continue to do that the review stay
27:24
high if you start seeing a tough off
27:27
with those are news for whatever reason
27:28
it might be you will first see a change
27:31
in their day to day business because
27:32
again in my visit here stem military I'm
27:35
downtown I just searched our and
27:37
downtown Tuscola they're going to see
27:39
every other bar down the street and
27:40
they're going to make the decision
27:41
baseball and listening the location and
27:44
the social proof everybody not shoot me
27:46
yeah all right so these three things
27:51
here are showing you your listings the
27:55
listing compared to competitors in your
27:57
market and then you have a schema tab I
27:59
am not about to get into what schemas
28:02
are on your website and how that is
28:03
change but if you're looking for some
28:05
major competition what's it gonna be
28:09
sports over your competition I'm talking
28:11
about web let's schema how that works
28:15
all right will you take no yeah all
28:20
right - hey smile Facebook page
28:26
everybody here still uses that after the
28:30
recent camera camera so one more time to
28:35
kind of get referred on the last Hunger
28:38
Games
28:40
I am community excited
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robust information about your whole
32:02
school what you're doing in your
32:03
business which restaurant in Tacoma
32:09
Dionne think has its strongest brand
32:11
presence why this out okay these are the
32:29
brands that story when they started
32:32
little background they typically have
32:34
some kind of events that are wrapped
32:35
around them that's what daddy's really
32:37
trying to drive home is that website
32:39
should have all of that brand
32:41
information to build a culture of the
32:44
type of client a one 1/2 is any
32:46
continuing success for years to come you
32:49
can't give that on social media because
32:51
it's a quick snippet of your business
32:53
and then they're gone
32:54
so if you have a social media strategy
32:56
that starts with your website content
32:59
first can you drive that deeper and
33:01
deeper and deeper to get a brand
33:03
connection my
33:06
fish anywhere near Pensacola you're
33:09
going to go somewhere typically for an
33:11
experience especially in a vacation on
33:13
time industry so that's where the
33:15
website needs to house that story and
33:17
how that brand you're just using social
33:19
media subscribe to drive care and get up
33:22
engage from certain snippets of your
33:25
business I think Damon a great point
33:27
Facebook give it the sake of the way if
33:29
you have some people really heard it we
33:31
went to get a correlation showing some
33:32
people say I'm going to go ahead we can
33:33
have a website I just use my Facebook
33:36
page so what happens when Facebook
33:38
changes the policy it says how not to do
33:41
it anymore
33:42
whenever the Facebook says hey we're
33:44
going to try to change the engagement
33:46
that you're only going to be able to
33:48
engage with your lights if you pay for
33:50
that promotion they can change the whole
33:52
platform and you just invest in a
33:54
hundred percent of your brand equity
33:56
into a company that you have no control
33:58
over really think about that your one
34:01
might address your online presence
34:03
start with your domain it's no different
34:05
than a physical space of percent your
34:06
day your physical space on the Internet
34:08
is your domain problems that stories
34:12
have to be how's your information to 17
34:20
minutes on your website so it gives you
34:23
information on your website
34:24
keep that information but you don't love
34:29
the lights and everything like that
34:30
on your face you can't take all that
34:32
that information this equation right
34:36
here is an aspect to how's that for your
34:39
business all those
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that won't campaign where we fight or
35:25
using the website as a watching first
35:28
Facebook's networking women all the
35:31
emails you haven't drunk at from that
35:34
website we have 10,000 emails we've
35:37
gathered over the years
35:38
brother them in Facebook now we're using
35:41
the lights of the Facebook and emails
35:43
we've got equipment from the website or
35:45
running two separate containers and then
35:47
we take those emails and we've walked
35:49
out an email marketing campaign after
35:52
doing that per week they were 15 when we
35:55
started this they're updated every week
35:57
now their number seven so now we're
36:01
convening they're not they're the top
36:02
panel or on that list in bars plans for
36:06
water they update here because we're
36:09
using all this information learned like
36:11
using the website into junction episodes
36:14
needed the hard drive around Ibiza so if
36:18
you want to know if you're looking so
36:22
what do you do these are jewelers engage
36:42
back to what Don said one of the things
36:43
we hear logons is I spent all my time
36:45
including Facebook Facebook social media
36:49
constantly you've gone blind
36:51
I haven't got any type of upgrade
36:52
something where they're losing all that
36:56
kind of like minim know generally we
37:00
don't find on the other side so the
37:04
final thing that we're going to talk
37:05
about is that set up cameras on the
37:09
place these centers what an SSL is who
37:12
has SSL on their website right now I am
37:14
in the market now so the reason why this
37:20
is actually a really big deal when you
37:24
leave this go back and look at your
37:26
website and see if you've got SS out on
37:29
your website a lot of people from SSL is
37:32
that they're they're on like it even
37:34
involves payment so keep on shopping
37:36
carts and things like that you'll see
37:38
the lot of there in the browser it will
37:40
signify rather than their security
37:43
almost website so what people say is is
37:46
that 2018 starting in July we want every
37:50
website to have an SSL and you don't
37:54
have an SSL we are going to start
37:56
analyzing
38:04
do the walk a secure web doesn't matter
38:07
accepting payments or not make this call
38:10
your website Leslie didn't have one for
38:28
all their life they were on page number
38:31
three and then on Friday huge so they're
38:39
already doing it Justin yeah so you know
38:42
what's our favorite science advisor ride
38:47
website does not have an SSL this is
38:52
what people will see when they come to
38:53
your website they will see the toxic air
38:56
of your connection and we're just like
39:00
every website does not matter so there's
39:05
one thing that you do you know we
39:08
provide you with a lot of information so
39:10
to kind of here's checklist of the
39:12
topics at least now so just take a
39:14
picture write down the notes once you
39:16
get over this year to make sure that you
39:18
stay at home with like the trends we all
39:21
agree that accessibility is like a
39:23
really big issue it's all about people
39:25
access so make sure your website success
39:28
hold John was really good description of
39:33
why is this bad so you know there's a
39:36
lot out there monitoring responding to
39:39
review don't let them win nervous
39:41
grunting grandma researchers we don't
39:44
images relevant content actually
39:46
connects your business continue like you
39:51
know something that's like
39:52
conversational will get before the
39:54
Interactive's share of it not just like
40:03
remember your your website is your
40:06
branch say like your successful
40:08
restaurant somebody else it offers side
40:10
you can give you a bunch of money lying
40:12
you outside is an asset that's that done
40:17
that's bad beaches to hire business so
40:36
where it is here is again this is all
40:38
future proving stuff it's not bits
40:40
happen in a day Walker time goes on this
40:43
stuff becomes more more prevalent and I
40:44
guarantee you in six months perhaps have
40:46
another talk because you make more stuff
40:47
I'm gonna have to keep adjusting we're
40:49
gonna hang out around here I've got
40:51
several so here's how you get jump in
40:54
the bank Jeffries man these guys been
40:56
scarred you have any questions for
40:57
Anderson specifically so our team gonna
40:59
be hanging out but what I would ask
41:01
everybody is this would be the screen to
41:02
take a future up you have a digital
41:04
marketing company or an agency it's
41:06
helping you with this you two topics go
41:07
back to bring it up sell the level
41:09
around the area I've done a great job
41:10
and on top of this and in the day
41:13
business education gives you something
41:15
to go back and have a conversation about
41:16
we don't got a great time if you leave
41:18
it down thanks for coming if you're
41:20
gonna stay